Can you really create extra time to spend on your business?
When you run your own business and work for yourself, spending time on your business can be hard to do. After all, you are so busy marketing yourself and delivering your product or service, that spending time on your business is hard to prioritise.
Perhaps you are still working for someone else and you are starting up a new business in the evenings and weekends. Are there really enough hours in the day to do it all in?
Are you really able to increase the number of hours that you have in a day?
No, of course not. Time management is such an awful phrase, isn't it?
Of course you can't manage time. Time just keeps ticking away the same way that it has been for millions of years.
What you can manage is yourself. How you manage yourself in the hours that you have available is what counts.
And making sure you spend some of these precious hours working "on" your business and not "in" your business, is critical to your long term success (as well as your personal sanity!)
So how do you create the time for your business?
Interestingly, several of my coaching clients have been dealing with this same issue over the past few weeks. And these were some of the strategies that we came up with to help them create the time.
Use your diary. Whether you prefer electronic or good old fashioned paper, your diary can be used for more than just your client appointments and networking meetings. Why not schedule in a "Meeting with Me" (and never re-schedule!).
Time commit your deadlines. Planning this month's marketing is all very well, but if this planning session just doesn't make it to the top of pile of things to do, it is never going to happen. And all that means is another month of no focus to your marketing. Ummm. Set a deadline to projects. Commit to a time, day and month - and stick to it.
Block out key days in your schedule. Whether you can work full time on your business or part time, you can't work "in" your business all the time. The magic formula that works for me is 3/5 working "in" the business, 1/5 on accounts and office admin and 1/5 "on" the business for my business & marketing planning, including activity reports and statistics.
Learn and build your skills. It may be that it is your confidence and lack of understanding that is stopping you from taking the time to business plan. I remember finding these 50 page templates that you can download from most high street banks' websites. All very well, but they were just, so, corporate. Full of business BS and mission statements. Did I really need all that when I started out? No. A flipcart and pen works for fine for me. But I took the time out to learn what I needed to do to enable me to work "on" my business. Maybe you should too?
Little and often. Far better to spend one hour a week thinking, planning and reviewing your business every week. Leave it until you run out of clients and start panicking about the lack of revenue you are generating, and the business planning process becomes daunting.
Take off and disappear. It is amazing how a change of scenery can allow us to be more creative with our business. Sit and stare, let your mind think without your phone ringing or your inbox bleeping at you. You may just come back to your business refreshed and renewed.
And finally, stop wilfing. A great term that I saw in last week's papers. It stands for "What Was I Looking For?" A recent survey (don't you just love these surveys!!) showed us that 63% of Scots wilfed. Click here if you want to read the article.
Add your comments, as always. What “time management secret” can you share with others?
Recent Comments