How did she do it? An interview with real women running home businesses.
Reading about their stories and learning from other’s experiences is of value to growing our own businesses.
This month, please meet Lisa Maddison – a Business Mum who has created Get Well Gifts, an online gift business for people in hospital or recovering from an illness at home. Inspired by her own experiences, Lisa has some lessons to share about starting up an e-commerce business. Over to you, Lisa.
What is your name? Lisa Maddison
What is the name of your business? GetWellGifts.co.uk
When did you start your business? I launched the website in November 2006 but work leading up to that had started some time before.
What was the reason for starting your business? I am a breast cancer survivor, diagnosed seven and half years ago. When I was diagnosed and undergoing treatment I felt there were gaps in certain types of communication and support for women going through this illness, particularly on the holistic and complimentary care side of things as well as understanding diet, lifestyle and nutrition and its impact on well-being after breast cancer.
I felt I could use my professional training and background to help fill these gaps. Whilst my ideas have evolved over time I decided to start by launching a gift service that would enable people to connect with those who are going through an illness or recovering from one, in a more meaningful way.
I knew from personal experience that the thoughts, wishes and gifts that meant the most to me were the ones that seemed more personal: for instance a necklace containing a stone purported to have healing values meant more than ten bunches of flowers. Why? Because I felt the giver had really put a personal message of hope into the gift and I felt supported by that.
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