Do your customers have the Amazon experience?

Last night was my “How to Automate Your Marketing” teleclass and boy, did we pack a lot in.  We looked at each stage of the marketing cycle and how you could use different web-based marketing tools to automate each part of your customer experience.

One email I received this morning giving me some feedback from last night, commented on how well Amazon up-sell you: “I went into Amazon yesterday to buy the copywriting book you recommended & ended up buying 2 others bring the total to about £20, instead of the £8 total for just one. It's very clever what they do, because I don't feel I've been ripped off, I just feel I've had a great buying experience.”

I have always admired Amazon’s wonderful buying experience and I do exactly the same thing.  Go in for one book and come out with a library.

But back to your business.  You may not have the marketing budgets and system development tools that Amazon may have, but how can you replicate the “great buying experience” that they offer.  With a few easy to send auto-responders, a simple shopping cart and efficient on line payment service, your business could have your customers loving to spend money with you ,too.

Get in touch if you want to know how – I’m taking a break for the summer holidays but will be back working 1–2–1 with clients again in September.