The market research that's bad for business

When you are starting up your own business from home and deciding on a particular niche or speciality to focus on (always a good thing to do, BTW!), one of the traps that many people fall in to is searching on the internet for people who do what you want to do already.

Now, of course it’s important to check out your competition.  It can be a useful yard-stick to help you understand price ranges, services to offer and products that sell well.

BUT when that internet searching becomes endless hours of finding more and more websites, all seemingly to be offering a bigger and better service/product that you could even dream about – then STOP!

Worrying about your competition at such an early stage can be damaging to your confidence levels.  In today’s market place it is highly unlikely to “discover” a niche.  You should be more worried that no one is doing what you want to be doing because it generally means there is no demand – but that’s a lesson for another blog posting!