Why did you start up in business?

Every one has their own personal story as to why they are now self-employed and running their own business.  Reasons vary from wanting a flexible career to fit around school holidays or a partner’s career to wanting to be your own boss so you can make up the rules.

But what ever your original reason is, how true is your business to that reason?

When business gets tough – your sales take a tumble, your refunds may go up because of a faulty product – things feel a little shaky.  You could end up taking on more projects than you can physically juggle in a week.  Stress levels can rise and you end up working more hours than ever before but for less money.

This wasn’t why you went in to business, was it?

Keep your reason for starting up in business fresh in your mind at all times – it will help you make the right business decisions, keep you focused on the right projects and keep you motivated to stay on track.